Newsletter
Practical ideas for refrigeration contractors who want to design better cold rooms, solve bigger business problems and stand out from the competition.
By SupaCAD
An ice cream dealer could afford 144 pallets of racking. He asked for 78. Not caution. He'd worked out that the size of his room was a number his supplier could point at. So we built the shell for 144 and racked it for 78.
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Most cold room contractors can size a compressor in their sleep. Ask them to match a racking system to a client's business? Different story. That's the gap most of us were never trained to close.
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You spent weeks designing the perfect cold room. They ghosted you. Not because your design was wrong. Because you spent the whole meeting answering questions they never asked.
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